Triptii Dimri’s Unexpected Rise as ‘National Crush’ in ‘Animal’ Surprises Marketing Team
Subtitle: Marketing Head Varun Gupta Shares Insights on Triptii Dimri’s Popularity and Film’s Unique Marketing Approach (Triptii Dimri’s Unexpected Rise as ‘National Crush‘)
Date: [03/02/2024]
In a surprising turn of events, Triptii Dimri has emerged as the new ‘national crush’ following her remarkable performance in Sandeep Reddy Vanga’s ‘Animal,’ surpassing her co-star Rashmika Mandanna. The unexpected surge in Triptii Dimri’s popularity was not part of any preconceived plan, according to Varun Gupta, the marketing head of ‘Animal,’ who shared insights into the film’s unique marketing strategy.
In an interview with Zoom, Varun Gupta discussed the film’s marketing approach, highlighting the significance of the pre-teaser in setting the overall tone. The pre-teaser strategically featured action sequences, laying the groundwork for the film’s themes and generating intrigue among the audience. The subsequent trailer continued to build on this foundation by including glimpses of intense action, contributing significantly to the overall impact of the marketing campaign.
Gupta emphasized the effectiveness of the final trailer, which was strategically released just 10 days before the film hit theaters—an uncommon timing strategy in the film industry. The careful orchestration of teasers and trailers played a pivotal role in generating curiosity and anticipation for the film.
Triptii Dimri, in response to criticism faced by ‘Animal,’ defended her character Zoya by highlighting her honesty and sincerity. She expressed reluctance to alter anything about the character, describing Zoya as “perfect the way she is.” Dimri addressed specific scenes in the film, such as the one involving shoes, and emphasized that the impact of such content depends on individual perspectives.
Speaking candidly about the film’s success, Triptii Dimri acknowledged that certain content may affect individuals differently and validated diverse perspectives and opinions. However, she underscored the importance of personal choice, asserting that if elements in a film do not align with one’s preferences, the option to refrain from watching them is always available.
The unexpected rise of Triptii Dimri as the ‘national crush’ adds a layer of intrigue to the success story of ‘Animal,’ showcasing the unpredictable nature of audience reactions and the role of innovative marketing strategies in shaping the narrative around a film.
