Marketing Head Varun Gupta Shares Insights on Triptii Dimri's Popularity and Film's Unique Marketing Approach
In a surprising turn of events, Triptii Dimri has emerged as the new 'national crush' following her remarkable performance in Sandeep Reddy Vanga's 'Animal,' surpassing her co-star Rashmika Mandanna. The unexpected surge in Triptii Dimri's popularity was not part of any preconceived plan, according to Varun Gupta, the marketing head of 'Animal,' who shared insights into the film's unique marketing strategy.
In an interview with Zoom, Varun Gupta discussed the film's marketing approach, highlighting the significance of the pre-teaser in setting the overall tone.
Triptii Dimri, in response to criticism faced by 'Animal,' defended her character Zoya by highlighting her honesty and sincerity.
Speaking candidly about the film's success, Triptii Dimri acknowledged that certain content may affect individuals differently and validated diverse perspectives and opinions.