Triptii Dimri’s Unexpected Rise as ‘National Crush’ in ‘Animal’ Surprises Marketing Team

Subtitle: Marketing Head Varun Gupta Shares Insights on Triptii Dimri’s Popularity and Film’s Unique Marketing Approach (Triptii Dimri’s Unexpected Rise as ‘National Crush‘)

Date: [03/02/2024]

In a surprising turn of events, Triptii Dimri has emerged as the new ‘national crush’ following her remarkable performance in Sandeep Reddy Vanga’s ‘Animal,’ surpassing her co-star Rashmika Mandanna. The unexpected surge in Triptii Dimri’s popularity was not part of any preconceived plan, according to Varun Gupta, the marketing head of ‘Animal,’ who shared insights into the film’s unique marketing strategy.

In an interview with Zoom, Varun Gupta discussed the film’s marketing approach, highlighting the significance of the pre-teaser in setting the overall tone. The pre-teaser strategically featured action sequences, laying the groundwork for the film’s themes and generating intrigue among the audience. The subsequent trailer continued to build on this foundation by including glimpses of intense action, contributing significantly to the overall impact of the marketing campaign.

Gupta emphasized the effectiveness of the final trailer, which was strategically released just 10 days before the film hit theaters—an uncommon timing strategy in the film industry. The careful orchestration of teasers and trailers played a pivotal role in generating curiosity and anticipation for the film.

Triptii Dimri, in response to criticism faced by ‘Animal,’ defended her character Zoya by highlighting her honesty and sincerity. She expressed reluctance to alter anything about the character, describing Zoya as “perfect the way she is.” Dimri addressed specific scenes in the film, such as the one involving shoes, and emphasized that the impact of such content depends on individual perspectives.

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Rekha’s Heartfelt Support for Aishwarya Rai Bachchan Goes Viral Amid Jaya Bachchan’s Revelations on Navya Naveli Nanda Podcast

Rekha’s Heartfelt Support for Aishwarya Rai Bachchan Goes Viral

Introduction:

In a recent episode of “What’s the Hell Navya,” the podcast hosted by Navya Naveli Nanda, Jaya Bachchan opened up about her family dynamics, expressing that she considers her daughter, Shweta Bachchan, as her strength more than her son, Abhishek Bachchan. While this revelation surprised many, a viral post from the legendary Rekha praising Aishwarya Rai Bachchan adds an interesting twist to the ongoing narrative.

Jaya Bachchan’s Revelation:

During the podcast, Jaya Bachchan shared her sentiments, deviating from the perception that Abhishek is her favorite child. The revelation adds a new dimension to the Bachchan family dynamics, especially considering Shweta’s past statements on her brother being their mother’s favorite.

Rekha’s Heartfelt Support for Aishwarya:

Amidst the revelations on the podcast, an old post from Rekha has resurfaced, showcasing the veteran actress’s unwavering support for Aishwarya Rai Bachchan. The post dates back to a time when Aishwarya faced criticism for being labeled as a “plastic face with no expressions.”

Rekha, in her fiery response, expressed admiration for Aishwarya, stating, “Among the models I admire, I find Aishwarya the best. I will fight for her like a tigress if need be. She’s our treasure. It’s time we acknowledge it.” The post emphasizes Rekha’s belief in Aishwarya’s talent and the need for recognition within the industry.

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